For first-time founders finding PMF and for scaling founders building trust — I've been both, without an advisor. I paid the price so you don't have to.
Most advisors sit on one corner. I've sat on all three — and paid for the gaps when they didn't talk to each other.
I picked the wrong market first. Built before validating. Scaled before GTM was ready. Raised without governance in place.
It cost me time, money, and trust — the most expensive to rebuild. Customers forgave features. They didn't forgive how we handled data, IP, and promises.
This advisory exists so you don't pay that tuition.
